Marketing Executive
eBSEG -
Maadi, CairoPosted 7 years ago51Applicants for1 open position
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- 0In Consideration
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Job Details
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Job Description
As Marketing Executive , you will be expected to do the following:
- Write and dispatch content for email marketing campaigns;
- Lead in the planning, execution and optimization of our online marketing efforts
- Contribute in Creating /writing compelling company presentations and marketing collateral in English, to be used in all stages of the sales cycle
- Support presales activities by contributing in creating marketing material to support sales cycle
- Create product content, in English and Arabic when needed , and post it to the corporate website; update content on the company website periodically
- Creating compelling marketing collateral on technology features, to be sent to prospects
- Need to have a basic understanding of email marketing platform so to be able to create content for and send email campaigns
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs, PR feeds, and professional forums;
- Communicate with clients and partners through marketing aspects as directed
- Contribute to social media engagement and brand awareness campaigns
- Use web analytics software to monitor the performance of company website and make recommendations for improvement
- Contribute to company and industry blogs and manage e-communications;
- Provide creative ideas for content marketing and website updates.
- Develop and integrate content marketing strategies.
- Manage and grow the contact database and assist with lead generation activities;
- Should have an understanding of lead and demand generation strategies and should have experience in this regard
- Assist with paid media - including liaising with digital advertising agencies;
- Negotiate with media suppliers to achieve the best prices for the greatest value
- Understanding of Google Adwords and how to leverage for the company’s revenue benefit
- Keep up to date with current digital trends
- Write and publish Press Releases as required
- Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI) from Marketing activities
Job Requirements
- This area of work is open to all MARKETING graduates with some experience; however the following subjects may be particularly useful and will be considered an asset in this role:
- University graduate with Bachelor degree preferably in Marketing (Business Administration, Digital and or Mass Communication)
- 2 – 5 years’ experience working in an enterprise Marketing role
- Marketing degree with experience in Marketing technology in a B2B environment
- Marketing – experience with Marketing concepts and revenue generating marketing activities
- Advertising, media and communications;
- Business and technology experience
- Email marketing – deep understanding (tools like mail chimp)
- Content writing (Developing content in both English and Arabic languages)
- Creative design;
- Familiar with e-business and technology solutions ;
- Digital Marketing experience
- Experience with Demand and Lead generation marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Video Marketing
- Media Buying/Traffic Acquisition
- Testing & Optimization
- Demand and lead generation strategies
Skills
You will need to have:
- Strong verbal
- Communication skills for articulating ideas through marketing materials to prospects / clients;
- Excellent English / Arabic written communication skills for producing high quality content;
- Attention to detail and accuracy;
- Ability to source events for the company to participate at
- Ability to create compelling power point presentations
- The ability to create compelling and professional marketing collateral, whitepapers and case studies
- The ability to work independently and flexibly;
- The capacity to prioritize and work across multiple projects;
- The ability to work as part of a team;
- Organizational skills with the ability to deliver a high volume of quality work;
- Creative skills for contributing new and innovative ideas;
- The ability to work well under pressure and meet deadlines;
- Networking and analytical skills;
- Knowledge of existing and emerging social media platforms;
- IT skills
