Copywriter - Advertising

• The Copywriter is responsible for generating the words, slogans and scripts that accompany advertising visuals.

The typical creative process can involve:

• Liaising with clients and interpreting their briefs.
• developing creative ideas and concepts, often in partnership with the art directors.
• Presenting ideas to colleagues and clients.
• Familiarizing with clients' products and services, the target audience and the competitors' activities.
• Writing clear, persuasive, original copy.
• Proofreading copy to check spelling and grammar.
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.
• Overseeing campaigns through the production stage to completion.
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines.
• Liaising with production companies, photographers, typographers, designers and printers.
• Keeping up to date with popular culture and trends.
• Monitoring the effectiveness of advertising campaigns.