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Job Description
- The Copywriter is responsible for generating the words, slogans and scripts that accompany advertising visuals.
The typical creative process can involve:
- Liaising with clients and interpreting their briefs.
- developing creative ideas and concepts, often in partnership with the art directors.
- Presenting ideas to colleagues and clients.
- Familiarizing with clients' products and services, the target audience and the competitors' activities.
- Writing clear, persuasive, original copy.
- Proofreading copy to check spelling and grammar.
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.
- Overseeing campaigns through the production stage to completion.
- Working on several campaigns at once, sometimes under pressure and often to tight deadlines.
- Liaising with production companies, photographers, typographers, designers and printers.
- Keeping up to date with popular culture and trends.
- Monitoring the effectiveness of advertising campaigns.
Job Requirements
- Male - Female
- 3-4 years experience in a similar position within advertising agencies.
- Excellent creative skills.
- Excellent presentation skills.
- Excellent in English & Arabic languages.
- University Graduated.
- Living in Maadi or nearby districts.