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Job Description
- Manage, review, and perform daily account responsibilities associated with Google AdWords, Youtube, and other search platforms.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on google ads and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with SW commercial goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate daily, weekly, and monthly reporting or all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with SW goals.
- Analyze & report over the PPC level, provide insights & recommendations to outperform competitors.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet SW goals.
- Hands-on all google products (GTM, GA, G360, GMC, trends, KW manager, YT.. etc)
- Handle any other assigned digital marketing tasks assigned.
Job Requirements
- 5-7 years of work experience in a similar position.
- Solid working knowledge and hands-on all google products (GTM, GA, G360, GMC, trends, KW manager, YouTube. etc.) and other search engine marketing platforms & tools.
- Details-oriented, analytical mindset, able to act upon insights & trends. Adapting the A/B Split test & Experimentation culture.
- Experienced with Journey based PPC & the different bidding strategies.
- Good knowledge of the digital marketing scene, industry trends.
- Certified Google Analytics and google ads (Search, Display, YouTube & Mobile).
- Hands on SEO & Keyword management tools & Platforms (organic/ paid).
- Copywriting & content creation skills.
- Excellent analytical and project & time management skills.
- Knowledge of Neuromarketing best practices and their digital implications is a must.
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills.
- BSc degree in Marketing, Digital media, or relevant field is a plus.
- Self-motivated and initiative.
