CRM Executive.
Umano -
Nasr City, CairoPosted 4 years ago37Applicants for1 open position
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Job Details
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Job Description
The Job Role:
- As a CRM Executive you are the voice of the company when speaking to our existing customers.
- You'll build, proof, send and approve targeted campaigns, including campaigns that support our overall marketing calendar and those that you come up with yourself.
- Overall, you'll want to create campaigns that are meaningful to customers, use the right channels at the right time and that have a positive business impact.
- You'll sit within the CRM team, but work closely with teams from across the whole business, including our overseas teams.
- Our ideal candidate is a passionate and technical email marketer, who puts the customer at the centre of their campaign execution.
- You'll be the kind of person who enthusiastically looks at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns.
- You'll work well with others and arrive at kick-off meetings for a new campaign full of ideas (based on what we've learnt through data and your own inspiration).
Job Requirements
- Collaborate with the Senior CRM Strategy Manager and other CRM Execs to manage, create and deploy campaigns.
- Manage a campaign calendar to ensure that regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with agreed deadlines.
- Build emails, push notifications and in app messages.
- Create experiments to build up an idea of CRM best practice.
- Manage your stakeholders, such as the marketing team and local markets, through proactive communication and sticking to deadlines (we love Slack channels for everything).
- Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas.
- Be comfortable with data -- pulling it, manipulating it and interpreting it.
- Bachelor's Degree (Marketing or Business preferred) or strong relevant experience.
- A minimum of 1-2 years email application experience.
- The candidate have to use engagement (CRM) tools any of the below of similar:
- Braze
- CleverTap
- Hubspot
- Webengage
- MoEngage And many other tools in market.
Highly computer literate with:
- HTML familiarity (ability to understand where changes need to be made)
- CSS (preferable)
- Adobe Creative Suite – Photoshop (preferred)
- Email coding (responsive design)
- Email deployment experience
