Marketing & Outreach Lead

1. Job Summary

Responsible for planning, development and implementation of all of the program marketing, communications and public relations activities.

2. Job Duties & Responsibilities

Online:

• Develop the customer acquisition campaigns performance/content and ensure articulation of branding. 
• Plan and execute digital marketing campaigns that serves program set objectives.
• Content creation, moderation for all online channels, and maintain digital media library.

Offline:

• Develop and implement outreach strategies.
• Develop and implement social networking strategies and communication plans to advance brand identity and broad program awareness.
• Participate in all outreach events. 
• Research and identify partnerships that will lead to long term sustainable relationships.
• Secure mutually beneficial partnership agreements.
• Scope and develop programs with community partners that are mutually beneficial to both organization’s objectives.
• Manage events related to partnership and community recruitment.
• Ensure effective planning, implementation and evaluation of program events and activities