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Job Description
- Creating, managing, maintaining & enhancing SEM campaigns
- Optimizing campaigns performance
- Optimizing targeted keywords lists & ads
- Enhancing the CTR & conversion rate
- Enhancing budgeting and bidding strategies
- Enhancing targeting strategies
- Researching keywords for new markets
- Continuously researching audience persona to enhance targeting and keywords analysis strategies
- Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
- Create and optimize landing pages that will convert at high levels
- Create daily reports with a full analysis of campaign statuses
- Decrease budget & adjust bids to gain better ROI
- Meet target KPI’s, detailed reporting, applying critical thinking, and take actionable insight.
- Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram,, etc.
- Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
- Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
- Act as Programmatic subject matter expert and lead on all training and growth opportunities
- Strong ability to multitask and prioritize job-relatedjob related responsibilities in a fast-paced and dynamic work environment.
- Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
- Assumes accountability and ownership of campaigns.
Job Requirements
- Technical and experienced digital media buyer with stellar knowledge of strategy, planning, and buying within all digital ecosystems: Ad Exchanges, Ad Networks, search, social, and direct.
- At least 1 years of experience
- Experience using eCommerce platforms
- Video marketing experience is a must
- SEO experience is a big plus
- Knowledge of digital marketing best practices including local search, review marketing, social media, web content, and paid advertising