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Digital Media Buyer

JBF Digital Marketing Agency
Dokki, Giza
Posted 4 years ago
29Applicants for1 open position
  • 22Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Creating, managing, maintaining & enhancing SEM campaigns
  • Optimizing campaigns performance
  • Optimizing targeted keywords lists & ads
  • Enhancing the CTR & conversion rate
  • Enhancing budgeting and bidding strategies
  • Enhancing targeting strategies
  • Researching keywords for new markets
  • Continuously researching audience persona to enhance targeting and keywords analysis strategies
  • Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic
  • Running PPC campaigns
  • Writing powerful calls-to-action to convert visitors
  • Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
  • Create and optimize landing pages that will convert at high levels
  • Create daily reports with a full analysis of campaign statuses
  • Decrease budget & adjust bids to gain better ROI
  • Meet target KPI’s, detailed reporting, applying critical thinking, and take actionable insight.
  • Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram,, etc.
  • Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
  • Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
  • Act as Programmatic subject matter expert and lead on all training and growth opportunities
  • Strong ability to multitask and prioritize job-relatedjob related responsibilities in a fast-paced and dynamic work environment.
  • Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. 
  • Assumes accountability and ownership of campaigns.

Job Requirements

  • Technical and experienced digital media buyer with stellar knowledge of strategy, planning, and buying within all digital ecosystems: Ad Exchanges, Ad Networks, search, social, and direct.
  • At least 1 years of experience
  • Experience using eCommerce platforms
  • Video marketing experience is a must
  • SEO experience is a big plus
  • Knowledge of digital marketing best practices including local search, review marketing, social media, web content, and paid advertising

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