Rare Diseases Product Manager

JOB PURPOSE:

Planning and managing marketing activities to achieve product objectives at a profit, through analyzing and anticipating market dynamics.

KEY RESPONSIBILITIES AND TASKS:

• Contribute to the development and the validation of long-range planning and forecasting models.
• Contribute to the development of positioning and key strategies for the brand by advising on current product trends.
• Participating in annual brand marketing plan.
• Implement the marketing plans and key strategies
• Produce tactical business plan
• Manage marketing budget for assigned products and is responsible for the financial effectiveness of assigned products
• Preparing and managing the promotional cycle plan on yearly basis and all business and promotional activities in accordance with compliance standards and internal policies and procedures
• Managing the launch of new products and line extensions when available
• Play an integral role in the cross-functional brand team through the development of working relationships with clinical, medical, regulatory affairs, sales, Business support and finance departments.
• Evaluate the effectiveness of promotion and make recommendations for improvement within internal guidelines
• Prepare and train Field Force on Product information
• Monitoring the field force activities.

Managing KOLs related activities:

• Prepare tailored presentations for key activities
• Creates focused groups for new indication or new market
• Arrange and facilitate execution of the advisory board meetings. to improve the brand
• Manage working relationships with promotion agencies and other service providers.
• Involve in organizing symposia and congresses.
• Providing sales force with product and competitors information.
• Conducting Monthly meeting with field force to handle market requests and problems.
• Revise the promotional materials’ contents and consistency in line with the marketing plan.
• Cooperate with supply chain to ensure product availability.

Quantitative KPIs:

• Sales Target Achievement / Brand
• LRP growth from value and RD patient recruitment perspectives.
• Spending efficiency (A&P according to budget)
• KOL/Key Customer Management.

Qualitative KPIs:

Planning:

• Overall quality of brand plan , (feedback from stake holders)
• Marketing Campaign: Efficiency (impact on business)
• Efficient execution of Launch Plan (if any)
• Level of focus on customer centric approach (collect customers insights and KOLs feedback)
• Field Force Inspiration, motivation, engagement, development (empowered brand team)
• Number of meetings participation
• Creative project/activity/initiative of the year

Execution:

• Developing the tactical plan based on brand plan outcomes (really tackle the unmet needs of the customers and support the main brand strategy)
• Level of integration between different activities (90% of the activities objective and content should be unified behind the main brand strategy)
• Change and improve the quality of main activities versus previous year (internal and external customers feedback)
• Overall adherence to the tactical plan with timely execution (90% of the tactical plan implemented on time and in proper way)
• Marketing input in BD Plans
• Effective contribution to Task Forces (attendance, contribution)

Others:

• Perform other duties as assigned.
• Respect of company’s values, code of ethics and social charter.
• Respect of personal data protection charter.
• Responsible for applying the HSE related requirements for the company in all related working procedures