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Job Description
- Measure and report performance of all digital marketing campaigns, and assess against goals
(CAC, ROI, and KPIs) - Plan, execute and measure experiments and conversion tests
- Measuring and reporting on the performance of all digital marketing campaigns
- Working closely with the technology and product teams to identify, optimize and track different
conversion funnels and events across multiple channels and customer touchpoints. - Identify trends and insights, and optimize spend and performance based on the insights
Job Requirements
- Proven working experience in digital marketing.
- Highly creative with experience in identifying target audiences and creating digital campaigns
that engage, inform and motivate. - Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel)
- Experience in setting up and optimizing Google Adwords, Apple Search Ads, and Facebook
Ads campaigns. - Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
