Senior Marketing Executive

The Marketing Executive is primarily responsible for:

• Assist in managing the department’s activities.
• Assist, implement, and track outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, email, social media, or digital campaigns, advertising, events planning etc.).
• Analyze and report on the performance and efficiency of campaigns.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Write, proofread, and edit creative and technical content across different mediums.
• Create branded advertising campaigns, and support the marketing and design agencies by coordinating and collating content.
• Contribute to developing content marketing plans that include audiences, goals, schedules, content outlines, content maps, social content plans, etc.
• Work with external agencies and vendors to execute marketing programs.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Assist with presentations both remote and in person.
• Produce promotional materials including video.
• Organize promotional activities for new products/services.
• Attend and participate in marketing operations or events to increase brand awareness.
• Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
• Oversee and update the website(s).
• Develop and communicate through the company’s CRM (Customer Relationship Management) system.
• Undertake individual tasks of a marketing plan as assigned.