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Job Description
- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities.
- Stay current on market trends and competitive activity.
- Establish and maintain brand budgets.
- Define and manage the brand communication strategy using a variety of media.
- Own the development and messaging of the brand narrative.
- Create, execute, and manage marketing programs and campaigns.
- Lead the project management for the ongoing brands/sub-brands OR new product development processes.
Job Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 5-7 years of experience in brand management, brand marketing, or marketing management.
- Proven ability to work cross-functionally.
- Experience managing a brand across multiple markets.
- Creative thinker and problem solver.
- Strong communication skills.
- Project management experience, with a solid understanding of project management principles and techniques.
- Strategic thinker was able to identify long-term opportunities and trends.
