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Job Description
Job Summary:
- Responsible for managing marketing, advertising and promotional staff and activities at a company.
- Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.
Duties and Responsibilities:
- Developing the marketing strategy for the company in line with company objectives.
- Managing all marketing activities within the marketing department.
- Responsible for developing innovation objectives and strategies.
- Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Participating in new product initiative based on market and consumer needs.
- Involve in and excusing the company marketing budget.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Expand product solutions and offerings.
- Preparing online and print marketing campaigns.
- Engage consumers on social media.
- Monitor and report on effectiveness of marketing communications.
- Analyzing potential strategic partner relationships for company marketing.
- Nurture and enrich all external perceptions of the company and growth of market share.
- Managing external agencies and ensuring marketing budgets are met.
- Presenting the Marketing strategy to directors and sales at internal meetings and conferences.
Job Requirements
- Bachelor degree in business administration or Marketing / MBA height prefer.
- 5-7 Years of experience in the same role with FMCG industry background.
- Excellent communication and presentation skills.
- Confident and dynamic personality.
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