Marketing Manager - Alexandria

Job Summary:

• Responsible for managing marketing, advertising and promotional staff and activities at a company.
• Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

Duties and Responsibilities:

• Developing the marketing strategy for the company in line with company objectives.
• Managing all marketing activities within the marketing department.
• Responsible for developing innovation objectives and strategies.
• Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Participating in new product initiative based on market and consumer needs.
• Involve in and excusing the company marketing budget.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Expand product solutions and offerings.
• Preparing online and print marketing campaigns.
• Engage consumers on social media.
• Monitor and report on effectiveness of marketing communications.
• Analyzing potential strategic partner relationships for company marketing.
• Nurture and enrich all external perceptions of the company and growth of market share.
• Managing external agencies and ensuring marketing budgets are met.
• Presenting the Marketing strategy to directors and sales at internal meetings and conferences.