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Job Description
Overview
- The Sales Lead Generation Specialist is responsible for prospecting, qualifying, generating and nurturing new sales leads to support the Marketing Director.
- This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research.
- A dynamic personality with a drive to reach organizational goals and hit quarterly targets.
Reports To: Director of Marketing and Communications
The Lead Generation Specialist is expected to:
- Develop new business via telephone and mass communication such as email and social media to introduce CIC and identify appropriate buyers within the target market and pre-identified target personas
- Follow up on leads and conduct research to identify potential prospects
- Conduct a needs analysis and determine prospects pain points to determine how CIC will speak to those needs
- Identify key buying influencers within these prospects to determine budget and timeline
- Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel
- Work with the Marketing Director and VP to develop and grow the sales pipeline to consistently meet quarterly goals
- Manage data for new and prospective clients in CRM, ensuring all communications are logged, information is accurate and documents are attached
- Prepare and analyze sales pipeline reports and dashboards
Job Requirements
Required experience and knowledge
- Bachelor’s Degree in Business, Communications or related field
- 1-3 years telemarketing and/or inside sales experience
- Demonstrated ability to meet and/or exceed determined sales and activity quotas
- A proven track record of strong client relationships
- Excellent client service skills
- Excellent written and verbal communication skills
- Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)
- Experience with CRM Software preferred
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