Lead Generation Specialist

Overview

• The Sales Lead Generation Specialist is responsible for prospecting, qualifying, generating and nurturing new sales leads to support the Marketing Director.
• This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research.
• A dynamic personality with a drive to reach organizational goals and hit quarterly targets.

Reports To: Director of Marketing and Communications

The Lead Generation Specialist is expected to:

• Develop new business via telephone and mass communication such as email and social media to introduce CIC and identify appropriate buyers within the target market and pre-identified target personas
• Follow up on leads and conduct research to identify potential prospects
• Conduct a needs analysis and determine prospects pain points to determine how CIC will speak to those needs
• Identify key buying influencers within these prospects to determine budget and timeline
• Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel
• Work with the Marketing Director and VP to develop and grow the sales pipeline to consistently meet quarterly goals
• Manage data for new and prospective clients in CRM, ensuring all communications are logged, information is accurate and documents are attached
• Prepare and analyze sales pipeline reports and dashboards