Digital Marketing Specialist

db Group -
Nasr City, CairoPosted 7 years ago

33Applicants for2 open positions

Job Details

Experience Needed:

Career Level:

Education Level:

Salary:

Job Categories:

Key areas include:

Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
Search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.

Responsibilities

Digital marketers contribute to and develop digital marketing projects and campaigns. Tasks typically involve:

Creating and uploading copy and images for the organization’s website
Writing and dispatching email marketing campaigns and posts
Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Designing website banners and assisting with web visuals
Selecting subject matter based on personal or public interest
Communicating with clients, affiliate networks and affiliate partners
Conducting key word research and web statistics reporting
Contributing to social media engagement and brand awareness campaigns
Using web analytics software to monitor performance of websites and make recommendations for improvement
Contributing to company and industry blogs and managing e-communications
Assisting with paid media including liaising with digital advertising agencies
Developing and integrating content marketing strategies
Keeping up to date with current digital trends
Managing the contact database and assisting with lead generation activities

You will need to have:

Strong verbal communication skills for articulating ideas to colleagues and clients
Written communication skills for producing high quality content
Attention to detail and accuracy
Ability to work independently and flexibly
Capacity to prioritise and work across multiple projects
Excellent team work skills
Organizational skills with ability to deliver a high volume of quality work
Creative skills for contributing new and innovative ideas
Ability to work well under pressure and meet deadlines
Networking and analytical skills
Knowledge of existing and emerging social media platforms

In addition, you need to be able to demonstrate excellent IT skills, including the use of: