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SEO Specialist

db Group
Nasr City, Cairo
Posted 7 years ago
19Applicants for2 open positions
  • 13Viewed
  • 3In Consideration
  • 6Not Selected
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Job Details

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Job Description

  • Manage the company department of SEO, Online Advertising, Content writers.
  • Collaborate with the company CEO on the overall company digital marketing strategies & Plans.
  • Plan and execute all web, SEO/SEM, marketing database, email marketing, social media and display advertising campaigns.
  • Plan, execute, and measure experiments and conversion tests.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital Marketing campaigns, and assess against goals (ROI and KPIs.)
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners.
  • Increase the company online presence and our client’s online presence.
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
  • Implement link-building campaigns in coordination with client SEO goals.
  • Develop and execute of communication/content strategies via social communities in coordination with SEO goals.
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
  • Monitor and administer web analytic dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels
  • Responsible for the Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals.
  • Review with the team members on checking the dead and broken links for the company and clients websites.
  • Monthly optimizing our website pages and our clients website pages and always conduct effective sitemap and get schema for our website and our client’s websites.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns

Job Requirements

  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
  • 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Not less than 2 years working experience in Digital Marketing.
  • Proficiency in word, Excel and PowerPoint.
  • Experience working with popular keyword tools (Google AdWords, WordTracker, Keyword Discovery, etc)
  • Professional user of Google analytics and MOZ and other programs related to SEO and Adwords and PPC

Desired:

  • Knowledge of HTML/CSS and website administrations
  • Experience with website analysis using a variety of analytic tools including Google Analytic as well as internal reporting tool
  • BS/BA degree and masters is preferable.
  • Adequate knowledge in traditional marketing
  • English proficiency.
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
  • Have managed a team of content writers, link builders, and SEO/SEM.
  • Comfortable working with API’s, KPIS and advanced & integrated reporting.

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