Online Marketing Specialist
Infinity -
Heliopolis, CairoPosted 7 years ago23Applicants for2 open positions
- 23Viewed
- 0In Consideration
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Job Details
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Job Description
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
- With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
- Overseeing PPC campaigns monitoring their performance and return on investment.
- Writing informative and effective search engine optimized copy for the website and external blog postings.
- Using the CRM to maximize online marketing opportunities.
- Managing the company’s email marketing campaigns.
- Monitoring return on investment for the different online marketing campaigns.
- Managing the organizations Social Media accounts ensuring all copy is relevant for the different platforms.
- Managing the content diary for social media content.
- Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
- Monitoring social media for company mentions and engaging with customers where relevant.
Job Requirements
- Develop easy-to-use, clear, concise, comprehensible content.
- Research web copy.
- Create sites that are optimized for search engines.
- Develop relationships with websites to obtain quality links.
- Improve search-engine rankings.
- Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
- Send out quality messages on these channels.
- Drive traffic to websites using a variety of methods.
- Ensure content appears high on search rankings.
- Develop density of desired keyword on page
- Research popularity of sites linking to page.
- Develop pay-per-click advertising campaigns.
- Create Internet ads.
- Establish an effective presence on social media sites.
- Monitor a company's online reputation.
- Approve or delete comments on blogs or articles.
- Highlight and encourage positive comments.
- Strengthen relationships with power brokers.
- Manage and deliver email lists.
- Design and deliver emails.
- Craft email campaigns.
- Integrate other online presences including social media outlets with email campaigns.
- Follow up on responses.
- Solicit customer feedback and optimize campaigns accordingly.
