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Job Description
- Conduct market research to find answers to consumer requirements, habits and trends, pricing schedules, competitor offerings, product specifications, and demographic data.
- Brainstorm and develop ideas for creative marketing campaigns.
- Works with creative teams to come up with branding ideas, advertising copies, graphic designs, and promotional materials.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
- Execute promotional events and campaigns.
- Develops new marketing strategies and campaigns based on detailed analysis of market forces.
- Collaborate with team members to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).
- Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Undertake individual tasks of a marketing plan as assigned.
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
- Adjusts marketing plans as needed in response to data tracking efforts.
- Reports findings and results to upper management and executives.
Job Requirements
- Proven experience as marketing specialist or similar role.
- Thorough understanding of marketing elements and market research methods.
- Demonstrable experience in marketing data analytics and tools.
- Solid computer skills, including MS Office, marketing software.
- Well-organized and detail oriented.
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.
- Knowledge of HTML, CSS is a plus.
- BSc/BA in Marketing, Communications or equivalent.
- Proven SEO experience.
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