Job Details
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Job Description
- Create, develop, and manage social media content that engages, builds, and improves relationships with customers.
- Develop and maintain a content calendar to plan website, blog, and social media posts.
- Research, write, and edit posts for CBT’s blog.
- Write and edit posts for CBT’s social media pages (LinkedIn, Google +, Twitter).
- Monitor impact of social media campaigns and adjust as necessary.
- Use Google Analytics and other tools to measure the success of digital marketing strategies.
- Research, compile, and edit vendor content for CBT’s website.
- Help create landing pages to support marketing campaigns.
- Help develop, write, and edit email campaigns.
- Help plan and execute marketing events.
- Keep current on latest web and social media trends through continuous training.
Job Requirements
- Exceptional communication and organizational skills.
- Great writer and editor, with a command for brand voice.
- Strong collaboration skills.
- Ability to manage multiple projects in a deadline-driven environment.
- In-depth knowledge and understanding of social media platforms and their respective participants.
- Experience with content management systems.
- Knowledge of social media management tools like Facebook.
- Design experience (Adobe Creative Suite) a big plus, but not necessary.
