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Job Description
- Write engaging content for email campaigns, press releases, and other marketing material
- Make updates to website content and product data as requested
- Manage Google AdWords. Monitor, adjust, make suggestions and improve
- Collaborate with marketing department to determine online advertising strategies and other strategies as required
- Stay up to date on industry trends and make suggestions accordingly
- Help out with other marketing, e-commerce and online tasks as needed
Job Requirements
- An online advertising superstar. You understand jargon like CPC and ROI. You know how to handle making adjustments to campaigns. We’ll like you even more if you know the ins and outs of Google AdWords.
- An Excellent copywriter.
- An analytical thinker. You understand Google Analytics, particularly the online advertising aspect and can help the rest of us make sense of it all.
- Bonus points if you have experience analyzing data for conversion optimization.
- Familiar with updating text on web pages using CMS. Basic knowledge of HTML/CSS is a plus.
- Like to take ownership on your projects, from start to finish.
- Adwords specialist or high experience level.
- Social media marketing and interaction specialist particularly Facebook.
- Keyword management experience.
- Copywriting experience.
- Email marketing experience.
- Video development and/or marketing experience.
- Reputation management experience.
- Lead generation knowledge (digital marketing).
