Social Media Executive

• Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction.
• Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Works with various company departments to promote overall brand through social media channels.

Social Media Executive Job Duties:

• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Interviews, hires, and trains social media team members
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitors and develops reports on competitor activity within social media spaces