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Job Description
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
Job Requirements
- 10 years experience in the following fields( is a must ) :
- Consumer electronics
- Home appliance
- Durable goods
- Computer Hardware field.
- Brand managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.
- A degree in Business, Advertising and Marketing, Economics or Engineering from a first-line school, be fluent in English and have a post-graduate qualification or MBA.
- Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts.
- They have a hands-on attitude and are analytical and ambitious.
- Possession of these qualities will assist you to obtain a brand manager position.
