Graphic Designer

Graphic designers

• Create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers.
• They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

Responsibilities

• Meet with clients or the art director to determine the scope of a project
• Advise clients on strategies to reach a particular audience
• Determine the message the design should portray
• Create images that identify a product or convey a message
• Develop graphics and visual or audio images for product illustrations, logos, and websites
• Create designs either by hand or using computer software packages
• Select colors, images, text style, and layout
• Present the design to clients or the art director
• Incorporate changes recommended by the clients into the final design
• Review designs for errors before printing or publishing them