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Job Description
- Assist other Marketing Leaders in Supporting organizational strategies and objectives to drive growth of the Product.
- Manage short-term ( annual ) and Long- Term ( 3- 5 years ) strategy and Planning, including identification of " Key Consumer Insight ", Development of marketing Plan and Leadership of Growth initiatives.
- Drive Continuous Enhancement of Product Quality that Strengths our brand equity and extends the gap Vs. Key competitors.
- Build a strong collaborative partnership with cross- functional team members and agency partners.
- Work closely with key members of the sales team and directly with customers when appropriate to drive success.
- Manage Profit and Loss responsibility for the product.
- Develop and activate marketing mix.
- Positioning, consumer targeting and a holistic Consumer contact strategy. In addition , these plans will include critical collaboration with Sales team to develop and activate appropriate customer and retail marketing efforts.
Job Requirements
- Bachelor's Degree in a related field.
- Marketing Diploma is Preferred.
- Minimum ( 3 ) years Experience of a brand / Product marketing experience ideally with FMCG brand or ( 4 ) years with ABM brand.
- Experience marketing against a cooking enthusiast, personal culinary passion or intimate knowledge of Consumer , all strongly preferred.
- Experience addressing the needs of consumers and retail customers while successfully delivering brand building programs.
- Demonstrated success in growing brands.
- Experience and success in leading collaborative, cross-functional teams and presenting outputs to a braod range of internal and external members.
- Ability to manage self and prioritize projects.
- Highly entrepreneurial and pro-active.
- Demonstrated ability to create new business and elevate existing business to higher levels of performance.
- Passionate about accountability and goal achievement.
- Excellent verbal and written communication skills.
- strong analytical skills and ability to provide actionable recommendations.
- Solid Planning and budget skills.
- Consistently pushes creativity and innovation.
- High Level of integrity.
- Ability to to challenge with Constructive passion.
- Ability of reading retail Audits.
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