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Job Description
- ReqLax stands for "Request and Relax". It is a community marketplace to sell, buy, give away, rent, request and announce for products and services to save our customers' time and effort and add more to their life by living a smarter experience in their interactions with the community members.
- Marketing at ReqLax is currently set for RACE the customers and providers and we are seeking a performance marketer to supercharge this momentum. You will drive the SEO and SEM efforts, both are greenfield opportunity ripe for on-site and off-site optimization. PPC, Analytics, etc…
If you consider yourself an expert in search engine marketing and optimization, thrive on evaluating performance data into actionable strategy and enjoy working in an entrepreneurial environment, then we’ve got the job for you! We’re currently looking for a data-driven search Growth Marketing Executive - SEM & SEO.
This person will manage, analyze, and optimize a marketplace SEO / SEM campaigns to drive new customers and providers reach, acquisition, conversion, engagement & retention and continuously monitor KPIs including open rates, CTR, conversion rates, promotion performance, and more.
The Role
- Plan and execute all SEO/ SEM programs and campaigns
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI especially for paid search
- Perform ongoing keyword discovery, expansion and optimization
- Enhance our bidding and media buying methodologies
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions
- Establish processes that incorporate SEO best-practices into site architecture, content management and product marketing
- Drive reporting and analysis of performance to continuously identify opportunities to improve customer experience and business performance
Job Requirements
- More than 3 years experience managing SEO and SEM
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, KissMetrics)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite, Inhouse tools)
- Working knowledge of SQL, HTML, CSS, and JavaScript
- Strong analytical skills and data-driven thinking
