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Job Description
- If you consider yourself an expert in email marketing, thrive on evaluating performance data into actionable strategy and enjoy working in an entrepreneurial environment, then we’ve got the job for you! We’re currently looking for a data-driven Email Marketing Executive.
- This person will manage, analyze, and optimize a marketplace email campaigns to drive new customers and providers reach, acquisition, conversion, engagement & retention and continuously monitor KPIs including open rates, CTR, conversion rates, promotion performance, and more.
Responsibilities:
- Plan, execute, and optimize all email marketing campaigns to drive reach, acquisition, conversion, engagement & retention of customers, providers, and leads.
- Identify new opportunities for segmenting and targeting email content to different audiences, both by market and by member status.
- Champion continuous advancement of email best practices, including A/B testing, triggers/automation, list segmentation, deliverability improvement, and email content innovation.
- Lead analysis and reporting on all email campaigns, using data to inform future strategy and customer life-cycle segmentation.
- Maintain, refresh, and build new landing pages and email HTML templates within 3rd party email service provider (ESP), and QA compatibility on different browsers and mobile.
- Execute ongoing test schedule (subject lines, layouts, offers, frequency, format, time of day) to continuously improve email performance.
- Coordinate with internal stakeholders, including creative/copy, technology, product and other departments to ensure consistency of marketing messages and user experience.
Job Requirements
- More than 3 years of experience in email marketing, with a proven track record of driving results and scaling email marketing campaigns.
- Experience designing and implementing customer segmentation strategies.
- Ability to analyze a range of key performance metrics and synthesize findings into clear trends and actionable recommendations.
- Hands-on experience with MailChimp for email marketing automation.
- Outstanding communication and organizational skills with a focus on teamwork, project management and follow-up
- Expertise in Microsoft Excel
- Can-do, positive attitude; crazy hustle; ability to get things done; entrepreneurial mind-set.
- Passion for technology start-up businesses.
