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Job Description
- The Sponsorship Manager is responsible for managing the overall sponsorship programs , soliciting all sponsorship deals, and maximizing sponsorship revenue.
- The Sponsorship Manager will work as a team with the Director of Marketing and the Events Team.
- The Sponsorship Manager has the authority to carry out the job requirements and responsibilities and is accountable to the Director of Marketing.
- Develop and implement overall sponsorship policy
- Meet with appropriate staff as needed to discuss ways to maximize all partnerships.
- Review status and leveraging possibilities of current relationships.
- Develop and implement overall sponsorship sales strategy
- Identify and continually update prospect list.
- Work with Development to ensure a coordinated approach and no overlap.
- Prepare master sponsor sales materials, proposals, contracts, and promotional agreements.
- Conduct value assessment for event proposals and partnership packages.
- Arrange meetings with interested sponsor prospects.
- Tailor sponsorship sales materials and promotional programs to targeted categories and companies.
- Sell sponsorship.
- Negotiate sponsorship and review all deals.
- Secure approval for any departures from pre-approved rights and benefits.
- Work with sponsorship management companies in identifying prospects and selling sponsorship.
- Create sponsorship timetables well in advance of scheduled events.
- Manage sponsor expectations: Monitor graphic standards for logo usage, promotional restrictions and sponsor recognition program to ensure fees paid are proportionate to benefits delivered
- Service sponsors and fulfill contracts
- Review and approve final sponsor identified materials, including advertisements, new releases, promotional and program related materials
- Meet with public relations, development, membership, retail, guest relations, and volunteer services to secure benefits that are incorporated into sponsorship packages.
- Provide sponsors a measurement of their return on investment.
- Greet and cultivate sponsors at sponsored events.
Job Requirements
- Year of experience : 3-5 year
