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Job Description
- Devising strategies to drive online traffic.
- Tracking conversion rates
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Real time tracking and responding to user queries on Online platforms by coordinating with stakeholders
- Maintaining standard ratings/ Response metrics and improving figures over time
- Ensuring timely seeding of reviews on relevant sites and maintaining visibility of the same
- Recommending additional websites to seed reviews
- Ensuring timely sharing of Response reports with relevant stakeholders
- Regularly tracking chatter around Brand & key competitors and sharing reports on the same
- Blog writing and maintenance
- Coordinating with the 3rd party review management site to remove wrong/defamatory reviews/feedback.
Job Requirements
- MBA (< 28 years Age ) with 2-4 years of experience having developed expertise in running digital marketing campaigns successful.
- Candidate should be Highly Analytical person with ability to work for startups and set up digital communication strategy for the company
