Senior Digital Marketing Specialist

CORE -
Cairo, EgyptPosted 7 years ago

30Applicants for1 open position

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Adhering to CORE digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all CORE digital-marketing related activities including nonin.com, social media sites, microsites and digital marketing campaigns
Analyze and report on customer behavior insights to improve core-tc.com
Manage e-mail marketing programs, lists, imports, and permissions
Conduct landing page and e-mail campaign tests
Develop and write digital content and maintain content publishing editorial calendar
Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
Integrate online activities with our CRM Software
Initiate and manage Google Ads, Facebook Ads and monitor them closely
Develop creative briefs to give the internal creative team and agencies clear direction
Manage Ads to ensure the work is consistent, high quality, cost-effective, and reflects CORE branding specifications
Ensure digital design is optimized for branding, impact, SEO, web development, etc.
Comply with Regulatory routing, documentation and archiving standards
Identify opportunities for applying new technologies, digital products and services to online campaigns
Generate Content for different social media platforms
Participate in Social Media moderation function.

Deep understanding of digital marketing and digital production.
Proven experience delivering effective and innovative digital campaigns.
Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications specially facebook platform.
Experience managing successful social media campaigns, and a solid understanding of social marketing.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Must be able to work under constant deadline pressure and manage multiple projects across
Multiple lines of business.
Strong management skills, excellent oral and written communication skills.
Experience delivering digital online campaigns especially with facebook and google Ads for mainstream products and services
Can manage SEO Campaigns
Proficient with HTML,HTML 5, CSS, WordPress