Retail Marketing Manager

Job Description of Fashion Marketing Managers

• Marketing managers employed in the fashion industry are tasked with a variety of responsibilities.
• Individuals working as a fashion marketing manager often help create advertising campaigns and branding efforts.
• Fashion marketing managers may work for clothing companies, boutiques or outlet chains.

Job Duties

• As part of their usual responsibilities, fashion marketing managers assist their employers with analyzing advertising campaigns and monitoring brand quality.
• Positions with larger companies or corporations often require fashion marketing managers to monitor the reactions of customers and retail outlets to new products and brand initiatives.
• Fashion marketing managers usually oversee a number of subordinate employees.
• They may be required to travel extensively in order to prepare new store openings.
• Fashion marketing managers are also in charge of branding and marketing new products.
• Certain fashion marketing management jobs involve public relations. Occasionally, branding or public relations goals require the participation of partner organizations like stores or non-profit charities.
• Corporations with public stock available for purchase may use fashion marketing managers to handle investor relations and related work.