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Job Description
- Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
- Presents findings to marketing teams to help guide the direction and activities of the department
- Coordinate and integrate the marketing budget with the marketing team
- Develops new marketing strategies and campaigns based on detailed analysis of market forces
- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
- Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
- Provides expert direction and insight to marketing staff members throughout each project or campaign
- Acts as a go-to resource for up-to-date, accurate research and market information
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
- Adjusts marketing plans as needed in response to data tracking efforts
- Reports findings and results to upper management and executives
Job Requirements
- BSc/BA in marketing, communications or equivalent
- Commercial awareness partnered with a creative mind
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytic, Google Adwords etc.)
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Well-organized and detail oriented
