Browse Jobs
For Employers
Post JobLog inGet Started

Marketing Manager

GLD Education
Cairo, Egypt
Posted 7 years ago
72Applicants for1 open position
  • 9Viewed
  • 1In Consideration
  • 1Not Selected
Search other opportunities

Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:

Skills And Tools:

Job Description

GLD Education’s Marketing strategies

  • B2C and B2B Marketing strategies creation
  • Marketing team management

Programs Marketing

  • Market analysis for each program. ( Segment customer, Behaviors, needs and Influences )
  • Targeted promotions ( Channels per sub-product, Content messages, offline campaigns)
  • Conversion optimization.

Customer flow implementation (Stranger – Sign up)

  • Customer database creation and management.
  • Customer engagement strategies (Stranger and Sign ups)
  • Experience showcasing.
  • Customer relation management for the stranger and sign ups phase.

Competition analysis

  • Data analysis for the related trends, competitors’ movement and potential market opportunities.

External positioning

  • Create awareness of GLD Education brand with relevant external networks
  • External positioning of GLD Education products.

Press and Public relation management

  • Manage Media and Press relation
  • GLD Education’s external media representation

Job Requirements

Analytical Skills

  • Successful marketing managers have analytical minds.
  • They know the value of the vast amount of data available today, and are highly interested in what that data can reveal about consumer behavior, efficacy of various marketing approaches and more.
  • The best managers also know how to look beyond the data and pick up on trends and patterns that can lead to better, more successful marketing efforts.

Critical thinkers

  • Most executives these days see a real need to stock their organizations with employees who possess solid critical thinking skills.
  • Critical thinking, or the ability to analyze situations or statements and determine their validity, is the foundation on which management professionals build their careers.
  • Critical thinking breeds creative thinking, which in turn solves problems.
  • This is exactly what employers need from managers – and in the creative industry this is extremely important for the marketing manager or director (or even Chief Marketing Officer – CMO – if applicable to the organization).

Project managers

  • In business today, you don’t have to hold the title of Project Manager to be one.
  • Projects can be simple or complex and short or long term.
  • In the creative industry, such as with marketing, ad campaigns, design work etc., they are increasingly created in response to social media opportunities and client engagement.
  • Future creative marketing managers will need to sharpen their project management skills in order to lead their teams and accomplish their objectives.

Able to see the big picture

  • The organization’s marketing manager should be thinking in terms of integrated, interconnected systems, and how they interact with and affect each other.
  • From trade show displays to Twitter feeds, it is vitally important to see how the relationships between all parts of the marketing plan work, and to manage them effectively.

Featured Jobs

Similar Jobs

Search other opportunities
JobsMarketing/PR/AdvertisingMarketing Manager