Job Details
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Job Description
We are looking for a driven Social Media Specialist to deliver engaging digital campaigns that drive client acquisitions and increase brand awareness for multiple clients.
Key areas include:
- Create, monitor and update campaigns as needed.
- Create content strategy for multiple accounts/clients.
- Manage pay-per-click advertising and remarketing programs across multiple accounts; monitor budget and optimize bidding.
- Create and manage email campaigns and associated reporting using marketing automation tool.
Reporting and analytic:
- Monitor different advertising campaigns for multiple accounts/clients
- Monitor social media analytic to determine audience demographics; implement strategies to improve audience engagement.
- Create and maintain analytic dashboards.
- Monitor competitor advertisements and PPC campaigns.
Job Requirements
Qualifications:
- B.A., preferably a related field
- 1-3+ years of online marketing experience
- Experience working for an ad agency or digital agency is preferred
- Solid understanding of Social Media Analytic and reporting capabilities
- Solid understanding of Google Analytic and reporting capabilities is preferred
- Experience managing search marketing campaigns is preferred
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