Digital Marketing Specialist

Job Brief:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

About the Job

• Build and execute social media strategy through competitive research, platform determination and audience identification
• Generate, edit, publish and share daily- weekly content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within social platforms to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community to manage reputation, identify key players and coordinate actions
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Develop and publish engaging content to support business objective on a daily basis.
• Design and execute social media strategies for a wide range of promotional campaigns, contests, and product launches and marketing/sales initiatives.
• Pro-actively monitor and respond to questions and comments from community members on social media platforms: Facebook, Twitter, LinkedIn, Instagram, Google, YouTube, etc.
• Design graphics to support online posting and engaged audience.