Digital Marketing Specialist

Tasks and Responsibilities :

• Regularly Maintains and monitors The Company Website content (products, categories, news, etc.).
• Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules§ Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Managing corporate identity material (corporate profile, presentation templates, broachers …etc.)
• Develop and execute marketing programs to promote the company's brand and proactively suggest new campaigns§ Collaborate with other departments to manage reputation, identify key players and coordinate actions
• Prepare reports on website statistics.
• Manages routine quality control and maintenance procedures for the site and advertising programs.
• Assists in managing (SEO/ SEM) and re-targeting campaigns
• Supports E-mail and marketing Campaigns campaigns and communications.
• Stay up-to-date with digital technologies developments