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Job Description
- Driving maximum performance for online media campaigns (both paid & unpaid).
- Supporting the sales team in generating a stream of Marketing Qualified Leads by creating targeted marketing programs to drive awareness and interest in the companies' services.
- Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
- Developing online presence by attracting high numbers of internet followers through different social media channels such as Facebook, Twitter, YouTube and Instagram.
- Creating and uploading copy and images for the organization’s website.
- Composing and design email campaigns.
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
- Designing website banners and assisting with web visuals.
- Conducting keyword research and web statistics reporting.
- Contributing to social media engagement and brand awareness campaigns.
- Using web analytics software to monitor the performance of client websites and make recommendations for improvement.
- Contributing to company and industry blogs and managing e-communications.
Job Requirements
- Bachelor's degree or equivalent.
- Min. of 5 years of previous work experience in the same job.
- Certificate in digital and social media is a plus.
- Deep understanding of the Pay per Click (PPC) campaigns and Search engine optimization (SEO).
- Experience with Adobe Photoshop / Illustrator.
- Experience with CMS such as Joomla / WordPress.
- Experience with DAP (Digital Analytics programs).
