Email Marketing Manager

Centra Cleaning -
Fort Lauderdale, United States

Centra Cleaning -
Fort Lauderdale, United Statesposted 27 days ago

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Email Marketing & Social Media Marketing Manager
Company: Centra Cleaning
Location: Remote (U.S.)
Type: Full-Time
About Us
Centra Cleaning is a fast-growing residential and commercial cleaning and valet trash service company serving South Florida. We use automation, data, and modern marketing systems to generate leads, book jobs, and scale quickly. We’re looking for a marketing operator who can manage and execute email marketing and social media campaigns end-to-end.
Responsibilities
Email Marketing
Build and manage email campaigns, broadcasts, and automations
Create email sequences for:
- Realtors
- Property managers
- Airbnb/Vacation Rentals
- Homeowners
- Commercial prospects
Write subject lines, email copy, CTAs, and follow-ups
Set up automation workflows (welcome, follow-ups, abandoned quote, reactivation)
Segment lists and maintain email hygiene
Monitor open rates, CTR, replies, and conversions
Social Media Marketing
Create and schedule posts for:
- Facebook
- Instagram
- LinkedIn
- Google Business Profile
Repurpose blog content into social posts
Create captions, hashtags, and CTAs
Basic graphic creation using Canva
Engage with comments and messages
Track engagement and growth
Monitor and respond to comments and messages
Strategy & Optimization
Test subject lines, messaging, and posting times
Suggest campaign ideas based on performance
Maintain a monthly content calendar
Provide simple weekly performance reports

Minimum of 1 year of experience in email marketing and social media management.
Proven track record of managing successful digital marketing campaigns.
Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Experience with email marketing platforms such as Mailchimp, Constant Contact, or similar.
Excellent written and verbal communication skills.
Ability to analyze campaign performance metrics and generate actionable insights.
Creative thinker with strong attention to detail and organizational skills.
Self-motivated and able to work independently in a remote environment.
Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Ability to manage multiple projects and deadlines simultaneously.

Required Skills