Senior Digital Marketing Specialist

Valleyware -
Heliopolis, CairoPosted 2 years ago

82Applicants for1 open position

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Work with the client and the account manager to understand the client's business objectives and advertising strategy.
Work on several projects at the same time, often for several different clients.
Make decisions on the best form of media for specific clients and campaigns.
Undertake research and analyze data.
Optimize ad campaigns according to geographic exposure, frequency, time spans, and more.
Identify target audiences and analyze their characteristics, behavior, and media habits.
Present proposals, including cost schedules & KPIs to clients.
Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
Work with colleagues, other departments, and publishers and maintain good contacts.
Maintain detailed records.
Evaluate the effectiveness of campaigns to inform future ones.
Always notify the accounts team of campaign updates.
Coordinate with finance to ensure cash availability for running campaigns.

BSc degree in Marketing or relevant field
1 - 4 years of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for Sales Funnel
Excellent knowledge of Facebook, Instagram, YouTube and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills