Senior B2B Content Specialist

Sr. B2B Marketplace Content & Sales support works closely with the e-commerce manager and the rest of the B2B marketplace Account managers to ensure content quality and consistency, maximize visibility, and maximize sell through rates on the various B2B marketplaces where our products are sold including but not limited to: Amazon, Jumia, Noon, Mitcha, TFK and others. His/Her job is also to provide insights and intelligence on competitors listing on these marketplaces to suggest/make changes to increase our B2B sales.

The person in this role will be receiving the master catalog for all products from the Content team. His/Her role will then be to disseminate and distribute this content in relevance to the various marketplace platforms we sell through, utilizing highest SEO techniques, ensuring all attributes are filled with quality, cross linking products for cross selling opportunities, in both languages – English and Arabic. 

All content related activities across all channels are executed with the eye on the end result which is to increase sales through our B2B channels. 

Therefore the discipline of checking the various figures published on the backend of the marketplace is necessary to monitor the impact of content changes on the sales. A+ content required from marketplaces such as Amazon, Noon and Jumia is a core part of the job requirements. Mastering the content management tools and sellers dashboard are key to the success of the person.

Planning & Monitoring:

• Creates the products that are sold on each B2B marketplace through the relevant backend management tool of each utilizing the master catalog data provided by the content team.
• Upload and publish A+ content in the cases of Amazon, Jumia and noon.
• Acts as the communication hub for catalog updates for marketplaces where we have no access to their backend and sends the updated product catalog to their content SPOC (single point of contact).
• Monitor traffic and sales to improve and enhance content continuously.
• Share insights about competitors with the B2B sales team and suggest improvements. Content related improvements are to be executed by Him/Her immediately.
• Uses search engine optimization (SEO) strategies in each marketplace platform to improve findability and visibility of our products.
• Responsible for the daily update of stock across drop-shipping channels
• Work closely with B2B sales team to create promotions on various marketplaces and manage our messages across a vendor's marketing calendar (visual, content, messages, ads,..etc) through creating graphics through our content team
• Prepare product catalog presentation for the B2B sales team to consume and place various marketplace orders based on

Operational Excellence:

• Creates content for CARINA’s products to be published on a number of market places, such as Jumia, Noon and Amazon.
• Writes fluently in both languages Arabic and English following best practices and latest trends.

Customer Satisfaction:

• Ensures the B2B sales team are enabled to sell well due to products and sales performance of our published catalog on the marketplace.
• Provides insightful input to B2B sales team related to competitors on marketplace: range of products, user behavior where relevant and content differentiators.

Innovation

Thinks creatively and collaborates with sales team to position products differently to maximize sales and optimize performance.