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Job Description
Job Purpose
- Plan and execute all digital marketing, including SEO/SEM, PPC marketing database, email, social media and display advertising, developing and managing digital marketing campaigns
- Develop inspiring content (photo, video, copy) that pushes the envelope in terms of engagement.
- Oversees the social media company strategy.
- Managing online brand and product campaigns to raise brand awareness.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Developing and managing digital marketing campaigns
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Collaborate with internal teams to create landing pages and optimize the user experience
- Responsibility for planning and budgetary control of all digital marketing
- Work with teams to identify social media content, topics, and information flow.
- Track metrics on audience, content, views, and competitors.
- Develop outreach and partner programs with relevant individuals and communities.
- Write, develop, and strategize for online content production and scheduling.
- Tracking conversion rates and making improvements to the website.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Improving the usability, design, content, and conversion of the company website
- Evaluating customer research, market conditions, and competitor data.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Job Requirements
- Strong analytical skills and data-driven thinking
- Familiar with local digital marketing industry and performance marketing strategy.
- Excellent command of Microsoft Office (Word-Excel-PowerPoint).
- Depending on the performance in this position, there may be different opportunities for growth within the company in the business development and sales functions.
- Excellent presentation skills in front of different stakeholders
- Experience with customer service and account management.
- Experience with digital and print marketing, content marketing, and social media marketing
- Expert at Microsoft Office Suite, Google Apps, Salesforce and help desk support software
- Experiences with social media management tools.
- Experience in inbound marketing is a MUST
- Excellent understanding and knowledge of social media platforms
- Demonstrable experience with SEO/SEM and CRM software
- 5-8 years of experience in a managerial level.
- Adobe Photoshop
- Advanced knowledge of marketing overall with in-depth knowledge of brand building, communication strategies, promotion and visual merchandising.
- Deep digital understanding.
- Customer focus, understanding needs, and behavior, translating these to product/service improvements.
- Budget management experience
- Analytical & Creative Thinking
- Metrics-driven marketing mind with eye for creativity.
- Proven Business Development and Prospecting Results
- Proven Track Record in Egyptian Market.
- Proven ability to manage multiple projects at a time while paying strict attention to details.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Minimum 5 years experience in Digital Marketing
- Relevant experience including CMS, SEO, PPC, e-marketing, social media, and analytics
- Strong academic strategic marketing record or healthcare marketing experience is a plus.
- In-depth knowledge of SEO factors, trends, and key algorithm update
- Good knowledge of web and social media analytics
- Healthcare industry background is a plus.
- Market intelligence skills, competitors monitoring to build a unique competitive advantage.
- Maintain a deep understanding of the brand's business goals and marketing objectives, translating them into digital objectives/strategies.
- In-depth knowledge of various social media platforms and best practices.
- Experience with google analytics and ability to track and measure conversions
- Good knowledge of content management and CRM platforms
- Experience and passion for building great marketing campaigns.
- Experience with developing marketing strategies is a plus
- Has a wide and proven knowledge of the Affiliate Marketing
- In-depth knowledge of online marketing tools and technology
- Analytical mindset and critical thinking.
- Market Awareness
- Demonstrable social networking experience and social analytics tools knowledge
- Eager to expand company with new sales, clients, and territories
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Solid knowledge of SEO, Email Marketing, -Social Media, and Online Advertising Campaigns.
- Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google AdWords, Twitter Ads.
- Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
- Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
- Proven work experience as a digital marketing manager.
- Lead Generation.
- Sheets and automation.
- Mobile app marketing.
- Growth Marketing Strategies.
- Re-marketing techniques.
- Excellent multitasking skills
- Data analysis.
- Team player
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and data-driven thinking
- Full understanding of all social media platforms
- Fluency in English
