Product Marketing Manager - IoT

#Product Marketing Manager

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning. 

Responsibilities:  

• Recommend, specify and drive execution of IoT solutions including modules, sensors and software applications.
• Define products by translating customer needs into detailed technical requirements for R&D.
• Manage products throughout the entire product life-cycle including strategic and tactical activities such as product definition, promotion, collateral generation and customer support.
• Develop a deep understanding of the markets, customers and technical requirements to drive commercial success and continued growth and adoption of different IoT technologies.
• Collaborate with sales, business development, engineering, project management and marketing teams to guide product execution, priorities and delivery.
• Manage requests and expectations across our global sales team and customer base, balancing tactical/strategic actions in response.
• Develop and deliver marketing content including competitive positioning, product updates, sales training, webinars, whitepapers, etc.
• Drive product launches, marketing activities, sales enablement and product training.
• Coordinate with business stakeholders to ensure our solutions are well-aligned with and prioritized to continuously evolving business, market and customer needs.
• Manage requests and expectations across our global sales team and customer base, balancing tactical/strategic actions in response.
• Work with legal team to negotiate supplier and partnership.
• Drive and deliver revenue and margin expectations by defining and implementing marketing and relationship initiatives that meet or exceed the targets.