Job Details
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Job Description
- Develop and execute overall B2B marketing strategy across the full marketing mix
- Perform industry and competitive analysis to inform the sales process and help positioning and messaging
- Perform ongoing tracking and reporting on B2B marketing initiatives
- Assist the partnerships department to maintain and grow company’s affiliations and partnerships with other corporates
- Assist product development team by collecting and presenting potential and existing clients’ needs
- Make changes to the strategy and approach to adapt to unexpected changes in the business environment
- Drive the company’s media strategy and execute PR campaigns for brand awareness
- Planning timescales and budgets
- Plan and manage social media and public relations campaigns
- Build relationships and coordinate with external partners and agencies
- Compiling and distributing financial and statistical information
- Prepare analytical reports to facilitate overall decision-making on brand management strategy.
- Generate data-driven hypotheses, test new channels, propose processes and implement marketing automation programs to optimize marketing performance
- Oversee marketing lead generation
- Build in-house digital marketing when needed
Job Requirements
- Proven B2B marketing experience
- Fin-tech or SAAS companies previous experience
- Track record of growing relevant companies
- Areas of knowledge: (all of the following)
- Fin-tech & e-commerce sectors
- Offline and online brand recognition strategies
- Multi-channel online marketing including (Display, PPC, SEO, SEM)
