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Digital Marketing Specialist

MENA For Contracting & Trading
Mohandessin, Giza
Posted 3 years ago
27Applicants for1 open position
  • 26Viewed
  • 9In Consideration
  • 12Not Selected
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Job Details

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Job Description

  • Participate in the planning of effective paid search strategies.
  • Digital Marketing Management including campaign planning & setup, management and optimization of paid search, portal and display advertising, email marketing and some social media campaigns.
  • Keyword research, ad copy tests, bid management, tracking, competitor analysis, monitor core metrics.
  • Prepare digital reports and provide analysis, insights and recommendations to drive improved KPIs.
  • Continual optimization according to the marketing director brief and following best practice guidelines.
  • Working closely with fellow colleagues in the digital team, to ensure paid search activity falls in line, as part of an integrated marketing strategy for our company.
  • Conduct moderation during promotional periods only (SM campaigns moderation).
  • Keeping up to date with the latest industry trends.

Job Requirements

  • BSc/BA in Marketing, Digital Media is preferred but not a prerequisite.
  • 2+ years’ experience managing paid search accounts with a track record in driving successful campaigns.
  • In-depth knowledge of Google Ads (including Google my business, local listings and YouTube) and other paid platforms / Portals
  • Experience in managing multi-product, PPC campaigns and monitoring paid search budgets.
  • A strong user of Google Analytics and Excel with the ability to use your analytical/data skills to manipulate data, measure performance, offer insights and identifies areas of improvement.
  • Ability to communicate complicated analysis in a clear, insight-driven way.
  • Process-driven, strong analytical thinking, passionate about data/statistics, problem-solver.
  • Knowledge of SEO and broader digital strategies is a plus.
  • Google Ads, Analytics certification preferable but not essential.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Strong language skills to create compelling ad copy and communicate with clients.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • A motivated self-starter with a passion for digital and search marketing

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