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Job Description
- Participate in the planning of effective paid search strategies.
- Digital Marketing Management including campaign planning & setup, management and optimization of paid search, portal and display advertising, email marketing and some social media campaigns.
- Keyword research, ad copy tests, bid management, tracking, competitor analysis, monitor core metrics.
- Prepare digital reports and provide analysis, insights and recommendations to drive improved KPIs.
- Continual optimization according to the marketing director brief and following best practice guidelines.
- Working closely with fellow colleagues in the digital team, to ensure paid search activity falls in line, as part of an integrated marketing strategy for our company.
- Conduct moderation during promotional periods only (SM campaigns moderation).
- Keeping up to date with the latest industry trends.
Job Requirements
- BSc/BA in Marketing, Digital Media is preferred but not a prerequisite.
- 2+ years’ experience managing paid search accounts with a track record in driving successful campaigns.
- In-depth knowledge of Google Ads (including Google my business, local listings and YouTube) and other paid platforms / Portals
- Experience in managing multi-product, PPC campaigns and monitoring paid search budgets.
- A strong user of Google Analytics and Excel with the ability to use your analytical/data skills to manipulate data, measure performance, offer insights and identifies areas of improvement.
- Ability to communicate complicated analysis in a clear, insight-driven way.
- Process-driven, strong analytical thinking, passionate about data/statistics, problem-solver.
- Knowledge of SEO and broader digital strategies is a plus.
- Google Ads, Analytics certification preferable but not essential.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Strong language skills to create compelling ad copy and communicate with clients.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
- A motivated self-starter with a passion for digital and search marketing