Digital Marketing Manager
Teraz -
Cairo, EgyptPosted 4 years ago101Applicants for1 open position
- 27Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with agencies and other vendor partners
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Instrument conversion points and optimize user funnels
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Job Requirements
- Proven working experience in digital marketing
- Minimum 5 years of experience in office administration
- BS/MS degree in marketing or a related field
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Excellent English Language
- Experience in setting up and optimizing Google AdWords campaigns