Digital Communication Director

Our client a public relations firm with international experience.

( This position reporting to the PR Consultant on function and to Head of Strategic Planning on Business )

Job Description Summary 

Organization

• Further, enhance capabilities of the Digital/SM department and resources
• Directly manage junior SM team members/resources and relay knowledge for proper team growth

Strategy Setting

• Overall, lead on brand development through Digital. This includes identifying target customers, setting clear objectives, building effective content strategies to engage the right audience, increasing traffic, and boosting conversions.
• Create/develop overall Digital strategies building on brand/corporate objectives that strongly reflect on bottom-line results

Job Description Details – Key Roles and Responsibilities

1-Manage SM Platforms:

• Produce Content Calendars
• Supervise Monitoring/Listening
• Supervise Checking on Posts
• Supervise Moderation
• Successfully arrange photo shoots/designs with outsourced agency/photographer
• Caption the images/videos
• Collect all information and produce a shareable Content Calendar in the standard format
• Supervise/Check-up on day-to-day platform activity of official SM channels and general online listening, make sure it’s going smoothly
• Supervise fans/followers’ comments/questions are being handled by the moderator according to the latest approved Response Manual

2-Research

• Brainstorm Content Creation
• Brainstorm SM Activations
• Supervise Identification of Trending Topics
• Supervise Research on Field News & Updates
• Check Analytics
• Generate creative ideas for ways of sharing exciting content on social platforms with the team
• Generate innovative social activations with the team to create a buzz around the client brand and engage with the target market
• Supervise over research and development and keep the client updated with the latest trends & news in the social media field
• Regularly check on social media analytics of client brands and evaluate the performance to adjust the strategy accordingly

3-Communication

• Coordinate Meetings
• Manage Time-plan/Calendar
• Manage Action-plan
• Supervise General Communication
• Supervise Alerts to Client
• Schedule and conduct a weekly internal team-meeting to discuss and update the latest projects
• Schedule and conduct external meetings (client/agency) effortlessly when needed
• Create a calendar or time-plan detailing up-coming events and social activations throughout the quarter and communicate dates with the team
• Create an action-plan to organize the workflow and distribute tasks according to the time-plan of up-coming projects as well communicate clear and realistic deadlines to the team
• Supervise the general internal/external communication process

4-Documentation

• Build/Revise General Strategy
• Build/Revise Response Manual
• Write Proposals/Plans
• Suggest Budgets
• Manage Digital and Printed Assets
• Revise Performance Reports
• Supervise Keeping Track of Client/Agency Decisions
• Produce a document that outlines the main points of the social media strategy presented to the client.
• Produce a Response Manual of frequently asked questions.
• Revise both documents (Strategy & Response Manual) every month and make sure they are adjusted and updated every 3 months.
• Produce written presentations of proposed ideas to the client or any other plans that may be needed to execute the strategy successfully and efficiently.
• Present suggested budgets for social media and social events related items based on research.
• Manage library of digital and printed material in an efficient file-system
• Supervise that client feedback has been logged - for reference