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Job Description
Our client a public relations firm with international experience.
( This position reporting to the PR Consultant on function and to Head of Strategic Planning on Business )
Job Description Summary
Organization
- Further, enhance capabilities of the Digital/SM department and resources
- Directly manage junior SM team members/resources and relay knowledge for proper team growth
Strategy Setting
- Overall, lead on brand development through Digital. This includes identifying target customers, setting clear objectives, building effective content strategies to engage the right audience, increasing traffic, and boosting conversions.
- Create/develop overall Digital strategies building on brand/corporate objectives that strongly reflect on bottom-line results
Job Description Details – Key Roles and Responsibilities
1-Manage SM Platforms:
- Produce Content Calendars
- Supervise Monitoring/Listening
- Supervise Checking on Posts
- Supervise Moderation
- Successfully arrange photo shoots/designs with outsourced agency/photographer
- Caption the images/videos
- Collect all information and produce a shareable Content Calendar in the standard format
- Supervise/Check-up on day-to-day platform activity of official SM channels and general online listening, make sure it’s going smoothly
- Supervise fans/followers’ comments/questions are being handled by the moderator according to the latest approved Response Manual
2-Research
- Brainstorm Content Creation
- Brainstorm SM Activations
- Supervise Identification of Trending Topics
- Supervise Research on Field News & Updates
- Check Analytics
- Generate creative ideas for ways of sharing exciting content on social platforms with the team
- Generate innovative social activations with the team to create a buzz around the client brand and engage with the target market
- Supervise over research and development and keep the client updated with the latest trends & news in the social media field
- Regularly check on social media analytics of client brands and evaluate the performance to adjust the strategy accordingly
3-Communication
- Coordinate Meetings
- Manage Time-plan/Calendar
- Manage Action-plan
- Supervise General Communication
- Supervise Alerts to Client
- Schedule and conduct a weekly internal team-meeting to discuss and update the latest projects
- Schedule and conduct external meetings (client/agency) effortlessly when needed
- Create a calendar or time-plan detailing up-coming events and social activations throughout the quarter and communicate dates with the team
- Create an action-plan to organize the workflow and distribute tasks according to the time-plan of up-coming projects as well communicate clear and realistic deadlines to the team
- Supervise the general internal/external communication process
4-Documentation
- Build/Revise General Strategy
- Build/Revise Response Manual
- Write Proposals/Plans
- Suggest Budgets
- Manage Digital and Printed Assets
- Revise Performance Reports
- Supervise Keeping Track of Client/Agency Decisions
- Produce a document that outlines the main points of the social media strategy presented to the client.
- Produce a Response Manual of frequently asked questions.
- Revise both documents (Strategy & Response Manual) every month and make sure they are adjusted and updated every 3 months.
- Produce written presentations of proposed ideas to the client or any other plans that may be needed to execute the strategy successfully and efficiently.
- Present suggested budgets for social media and social events related items based on research.
- Manage library of digital and printed material in an efficient file-system
- Supervise that client feedback has been logged - for reference
Job Requirements
MINIMUM QUALIFICATIONS
- At least 8 years of Experience Digital marketing , communication with Strategist skills
- Strong understanding and expertise in digital content, accessibility, usability, architecture, development, and social media, as well as a proven understanding of search engine optimization and online measurement tools.
- Excellent Command of English (Grammar and Punctuation Writing)
Working Hours: 10:00am – 4:00pm, Sunday to Thursday – AND subject to client/business needs.