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Job Description
- Develop, implement and manage the marketing/PR strategy
- Plan, implement and manage marketing and lead generation campaigns and measure results
- Develop and maintain a consistent corporate image and ensure that the brand is well communicated across all channels
- Creation, implementation and management of the marketing plan and activity
- Responsible for the creation of marketing materials
- Develop, implement and manage sales forecasting activities, targets, sectors, markets, territories and set performance goals to achieve company objectives
- Prepare and present sales reports detailing sales, potential sales and areas of proposed client base expansion
- Review and analyse sales performance against plans to determine effectiveness
- Monitor, prepare and report on marketing communications and sales activity
- Manage and give direction to the marketing and sales departments/teams
- Coordinate sales and marketing campaigns and initiatives to achieve business objectives
- Direct staff, training and performance evaluations to develop and control sales and marketing programmes
- Meet with key clients to ensure relationships are maintained and developed
- Identify and understand client’s business needs and objectives to develop marketing and sales campaigns
- Coordinate liaison between sales and other departments
- Develop and manage marketing/sales budgets
- Maintain effective internal marketing communications
Job Requirements
- A degree in marketing, communications, public relations, business administration, advertising or related field is required
- A proven track record in marketing and sales
- Excellent written and interpersonal communication skills
- Knowledge and application of a wide range of marketing and sales techniques and concepts
- Enthusiastic and creative
- Strategic planning skills
- Strong organisational skills
- Strong motivation, leadership and team management skills
- Analytic ability
