Sales Manager - food sector

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long term
sales strategies and evaluate effectiveness of current sales programs. Recommend product
and service enhancements to improve customer satisfaction and sales potential.
Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive
experience and judgment to plan and accomplish goals. Lead and direct the work of others. A
wide degree of creativity is expected. Typically reports to top management. Understands what
motivates customers to buy and knows how to work out those needs and desires in an effective
way.
Key Responsibilities:
• Determine annual unit and gross-profit plans by implementing marketing strategies,
analyzing trends and results.
• Establish sales objectives by forecasting and developing annual sales quotas, projecting
expected sales volume and profit for existing and new products.
• Implement national sales programs by developing field sales action plans.
• Maintain sales volume, product mix and selling price by keeping current with supply and
demand, changing trends, economic indicators and competitors.
• Maintain professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; participating in
professional societies.
• Contribute to team effort by accomplishing related results as needed.
• Plan to ensure achievement of divisional and personal target, aligning with company
sales policies and strategies.
• Manage, develop, coach, control and motivate the sales force to develop their skill to
ensure that a high professional standard is achieved and monthly sales target and KPI
target are met.
• Ensure targets are delivered through people management, performance review, reward
and individual recognition.
• Assess the strengths and weaknesses of the sales team and manage the sales program
accordingly.
• Provide on-the-ground support for sales associates as they generate leads and close new
deals.
• Meet with customers to discuss their evolving needs and to assess the quality of our
company's relationship with them.
• Develop and implement new sales initiatives, strategies and programs.
• Maintain data relative to partners, accounts and activities and will document customer
interactions.
• Prepare reporting as needed.