Digital Marketing Manager
IPC -
Cairo, EgyptPosted 4 years ago99Applicants for1 open position
- 19Viewed
- 14In Consideration
- 0Not Selected
Job Details
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Job Description
Strategy formulation
- Works cross-functionally to develop digital strategies and programs designed to achieve specific awareness building or lead generation targets to support business viral growth
- Develop and manage digital strategies (website, Online forums, mobile apps, SEO/SEM, social media and email marketing) as a key part of integrated marketing communications plan, defining and implementing initiatives that align with and advance corporate and commercial Marketing goals and objectives, from awareness building to lead generation to customer engagement
Strategy execution
- Evaluate and recommends digital tools and platforms (e.g. - content management systems, email software) to support digital marketing strategies execution
- Develop and support all marketing campaigns including mobile marketing, SEO, SEM, print and online advertising
Analysis and reporting
- Analyze site traffic and campaign performance through the use of web analytics (including A/B testing) and conversion
- Analyze results against goals (ROI and KPIs) to identify successful strategies
- Evaluate customer research, market conditions, and competitors data to adjust the strategy
Management and capacity building
- Review and evaluate emerging technologies and new trends to keep the company at the forefront of the digital marketing and to enhance our client's experience
- Manage the resources efficiently, this includes Budget, subordinates, freelancers and vendors
Job Requirements
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Great interpersonal and communication skills
- Excellent verbal and written communication skills
- Good time-management skills
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Additional qualification in web design or animation is a plus
- Knowledge of online marketing and good understanding of major marketing channels
- Experience and passion for building great marketing campaigns.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
- Strong project management skills
- Bachelor's Degree or equivalent experience
